PURE Commitment – driven by our core values

To achieve our vision, we work according to PURE – Passionate, Unique, Reliable, and Environmental. It is a commitment shaped by our employees to define our core values. Our people are the driving force behind our strength and success. PURE is therefore more than just a concept – it should flow through everything we do, from how we collaborate with colleagues to how we meet our customers and how we actively contribute to a sustainable world.

Sustainable water treatment is not only about treating water, but about giving companies the ability to manage their water responsibly. In the past, this was often a deprioritized and costly issue, but with our solutions, we have helped companies streamline their water management while strengthening their sustainability efforts.

The need for development remains. Despite progress, there is still significant room for improvement, and every day we work to create solutions that help companies reach their environmental goals without compromising productivity, quality, or cost efficiency. Sustainability must work at every level – from technology and economics to environmental performance and future requirements.

Water treatment is a crucial part of the sustainable transition, and we want to be part of the solution. We strive to make it easier for companies and decision‑makers to prioritize sustainability, and we actively work to drive development forward through innovation, knowledge, and long‑term solutions.

— Margaretha Rhodin, CEO, Swedish Hydro Solutions

Passionate, Unique, Reliable and Environmental

These principles form the foundation for how we act, both internally and externally. Together, we build a strong brand by living up to these values — from how we collaborate with colleagues to how we meet our customers, and how we actively contribute to a sustainable world.

How did PURE emerge?

Our core values were shaped by our employees and genuinely reflect our brand identity. Our employees are the driving force behind our strength and success. In the fall of 2024, we therefore carried out a workshop where we jointly identified the words and values we felt best represented Swedish Hydro Solutions. The result of this workshop became PURE — a commitment we all stand behind and that flows through everything we do.

More under “About us”

About us

Career

Get an insight into what it’s like to work at Swedish Hydro Solutions — our culture, values, and the people who shape our workplace.

About us

ISO certifications

We are certified to ISO 9001, 14001, and 45001. These certifications confirm that our management system meets international standards.

About us

Innovation

Our ability to innovate is one of the qualities that defines us as a company. Simplifying, refining, and improving is simply part of our DNA.

Do you have questions about water treatment?

Contact our specialists to get more information about how we implement our treatment solutions. We are happy to guide you to the right solution for your situation.